SEO involves the correlation of data on why a keyword is ranking highly. If you want to rank for say “How to Tie a Fishing Hook” you need to know what’s the difficulty, how much search volume, how many backlinks, what keywords are being used, how often are these keywords used, whether if they are utilizing videos, how many h2 tags, what about h3 tags, does the images have alt tags in them? These are just some of the common analyses our tools do for us.
Once we’ve identified the key metrics on why a particular keyword is ranking we can start to develop your personalized strategy.