Blank page syndrome happens when you have written something down and then realize that you don’t know what to do with it. You’ve got a great idea, but no way to put it into words. The solution to blank page syndrome is simple: write. Write about anything! If you’re having trouble coming up with ideas, try writing about things you love, things you hate, things you want to learn, etc. Writing helps clear your head and get your creative juices flowing for your website.
If you’re looking to build a successful blog for your business, then you need to make sure that you are targeting the right audience. If you have a niche market, then you’ll want to focus on those people who fit into that niche. You should also look for ways to add value to your readers. Your goal should be to provide them with information that they didn’t know before. For example, keywords are the foundation of any SEO strategy. Without them, you won’t be able to rank high enough to appear in search results. To find keywords, you first need to identify what your customers are searching for and using tools like Ahrefs, Google Trends or even SEMRush help determine whether or not the demand for your products or services are increasing or decreasing.
People love reading blogs. For example, “Things to do in Daytona Beach”, has been wonderful as a Daytona Beach SEO content strategy. And if they like what they read, they might just click over to your website. Common sense right? When you share information on your blog, you’re building your reputation as an expert. People who read your content may feel more comfortable doing business with you. When writing blogs the topics do not need to be about the services or products you offer but instead about what your customers might find interesting and that is rankable.
Content is what makes a blog unique. Your content could be anything from photos to videos to written posts. Make sure that your content is interesting, consistent, and helpful to your readers. Google values consistent fresh new content. Let’s say I want to target “How to tie a fishing hook” when I look at the top google search results in the SERPs do the other articles have any photos or videos, how many title tags does it have, and what websites are linking to them, and so fourth.
Yes, blogging is good for SEO. But not just any kind of blogging. You need to write about things that people want to read about. If you write about topics that nobody cares about, then no one will care about your blog either. So make sure you write about something that interests you. Use tools like Ahrefs/Google Trends so you can identify if your blog topic is relevant and has search volume. Look at “How to tie a fishing hook” it get’s us over 6,000 visits monthly organically for free!
With the proper Blogging strategy and know-how, you are able to easily take your current website or client’s website and turn it into a traffic-generating machine. Use the blog to create lead magnets and if your content is good enough people will subscribe for weekly/monthly newsletters that you can later segment and target with retargeting/email lists. A point I’d like to make is that when you create high-volume blog keywords that generate over 1,000 minimum monthly visits it makes your site look even more powerful to Google which only increases your services/main website ranking in the SERPs.
Other websites may even start to link out to your article creating free backlinks. You can’t just heavily rely on Google Advertising for your company because without that then what? The goal is to take a national SEO strategy and implement it in a local service-based company. The results are lethal.
A blog can be an extension of your service pages, another vehicle in which to drive through search traffic, and an additional index for the SEO spiders to crawl. For example, if you are a hearing aid business that specializes in online hearing aids, you will naturally have a service page on what the reader should expect to buy. A blog approach could include, “The 7 Best Hearing Aids in 2022” or “Top 5 Hearing Aids With The Best Battery Life”. These blogs will be informational, directly connected to the service you offer, and may check off some search engine boxes.
In other words, blog topics like the above can drive traffic to your site and show the reader you know your stuff. Becoming a trusted source in your industry is huge when it comes to user experience.
As a professional SEO/Blogger I can really build out topics. With keyword research and ranking data, I am able to start with a proven process of developing a content brief that I will use to write content that is relevant to what people are searching for online. I can even take this in-depth content brief process and utilize a freelance writer from Upwork at 0.05 cent’s a word. As long as the blog is connected in some way to the main services you offer, a targeted blog can get the user onto your site to learn more about what you can do for them.
As creative as I can get, there are times when I think, “Sigh. I just can’t write about this topic anymore.” Sometimes I will spend hours researching other blogs. I like to spend about 1-2 hours on KW research, make a list of these KW’s I think I can rank for then go back and filter deeper and analyze the data closer. You can even use these techniques to update old blog content. Use tools like SurferSEO or Page Optimizer Pro to run your built content and analyze how you can improve it. This will tell you how many H2s to use, whether should you use the main keyword in the h2s or body or none at all, how many photos to use, etc. See to rank Blog content in the SERPs you need to know the correlation data. But other times, I simply need a break from the keywords.
This is where unique topics get introduced.
The brilliant minds at SEODesignLab have some tips for overcoming writer’s block. Two of the tips that I find apply to this approach include “take a break” and “do something else”. By taking a break from the most obvious keywords and doing something else, you’re able to accomplish some important things:
I 100% believe in the power of blogging as a lead generator *see screenshot below. There’s a lot of time and cost involved in blogging – from researching to writing, whether it’s yourself or a hired blogger. But if you are truly passionate about your online presence, you want your customers/clients/patients to see that you have a pulse…that you’re not just a bot pumping out content to get page one results.
Yes, SERPs matter. Using tools like SEMRush or Ahrefs you are able to not only find new Key Words but can you even rank for them. With this National Blog strategy, it lets you reach more users for less $$$ and let the reader see that you care about more than just the sale; you are interested in providing advice/viewpoints that might be of interest to them in their search for a new dentist/tours/veterinarians/plumber/lawyer/etc.
You want to look for sites within your website’s DR that have traffic of at least 1,000/per month.
Think about that sidebar of related videos on YouTube. Picture the “frequently bought together” row on an Amazon listing. Put on your “if you like this, then you’ll like this” hat and go for a hike!
Remember that bathroom remodeler? How about a blog about “10 Bathrooms Trends in 2022”? One of my playful out-of-the-box blogs for a dental client was titled “How Many Celebrities Have Dental Implants?”
That’s actually really simple to explain. Take a National KW that is bringing in say 5,000 monthly organic visitors and you write an article for this and it ranks within the top 3 after some time. Well, now you are generating 5,000 more visitors to your website than your competitor, or 5,000 more visitors landing on your article that is related to the main niche service. In google’s eyes, this is called Authority and will rank your website higher not just for the blog but the entire site/service pages.
User experience is one of the top factors considered when determining if your website (or blog) fits a search engine’s algorithm. Human to human, it’s obvious that an engaging, well-written blog will be a positive experience for the reader. Bot to bot, engagement metrics are key in calculating if your content promotes a good user experience. Use advanced tools like Page Optimizer Pro or SurferSEO to find the correlation data that makes the pages rank.
Example of what to look for:
With captivating blog content, the amount of time the reader stays on a specific page translates to a healthy engagement metric. When good silo internal links are added to your blog, this can increase the amount of time a user spends on your domain – again, a robust metric that can convince the bots/spiders/crawlers that your website is credible and authoritative. Bonus add some videos to the blog article. Remember the longer time on a page means less bounce and more trust in Google’s eyes less time on a competitor’s site.
Now that you’ve learned the process of building quality content that can rank individual pages, you must now submit your website’s new content to Google directly. Submit your website sitemap.xml to Google Search Console to help increase brand awareness and drive higher traffic quicker. Google dominates the search engine market worldwide by 92.47% as of 2021!
Not every blog you create needs to be about the services or products you offer. There are a variety of blog topics that can be related to your prioritized service without throwing a CTA in the reader’s face. Having an engaging, virtual conversation with your future or existing customers outside of the usual traffic-driving tutorials can leave a reputable impression.
If you are a site owner have fun with your articles in our opinion consistent content even poorly written if you are an expert in the topic can still do very well. The goal is to gain more keywords for your website and crawl bots.
Utilize blog content briefs and outsource writers if you need to just make sure to do a thorough analysis not all writers are created equal and that’s 200% a true fact.
If you are looking for consultation services related to the topics explained in this article then please reach out to our SEO department.
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