SEO involves the correlation of data on why a keyword is ranking highly. If you want to rank for say New York Contractors you need to know what’s the difficulty, how many backlinks, what keywords are being used, how often are these keywords used, whether are they utilizing video, how many h2 tags, what about h3 tags, does the images have alt tags in them? These are just some of the common analysis our tools do for us.
Once we’ve identified the key metrics on why a particular keyword is ranking we can start to develop your personalized strategy.