Social Media Optimization

In the last two decades, the evolution of social media platforms has reshaped how people discover brands, compare options, and decide who to trust whether they’re hiring a local service in Florida, or buying a product nationwide from an online store. If you’re trying to turn those behavior shifts into measurable organic growth, this is […]

If you’re a small local business in Florida or New York (or an e-commerce brand selling nationwide), you’ve felt it: one post gets traction, another disappears without a clear reason. That “reason” is rarely luck. It’s How Social Algorithms Drive Content Discovery – the behind the scenes recommendation systems inside each app deciding what gets