27 Inspiring Ecommerce Website Designs for 2024
Today, creating a website does not require extensive technical knowledge. The availability of ecommerce platforms has made it possible for anyone to build a functional online store, even without a background in coding.
These platforms provide pre-designed themes and templates that make it easy to create a website.
However, it is important to have a basic understanding of what makes a good web design in order to effectively use these tools, setup SEO, and create a website that truly represents your brand. In this article, we will discuss the key elements of good ecommerce website design and provide 27 examples for inspiration in 2024.
Choosing the Right Ecommerce Platform for Your Online Store
There are several types of ecommerce platforms to choose from when building an online store, including:
- Open-source ecommerce platforms provide a blank canvas that can be customized to create any type of online store. However, this requires coding and design expertise to build from scratch.
- SaaS (Software as a Service) platforms offer a pre-designed, easy-to-use ecommerce store experience, but with limited customization options and the inability to add custom features.
- Headless commerce platforms are built with flexibility in mind, allowing for the creation of differentiated shopping experiences. However, these platforms come with a more complex process and additional systems.
Screenshot example of our e-commerce client using our Google Ads PPC services:
Each of these platforms offers a set of tools for creating an online store, such as a page builder, checkout page, and payment gateway integrations. The main differences between these platforms lie in their levels of customization, performance, in-built feature sets, and flexibility.
SaaS platforms provide a pre-designed, easy-to-use ecommerce store experience, but with limited customization options and the inability to add custom features. Open-source platforms offer more flexibility and customization, but require coding and design expertise to build from scratch. Headless commerce platforms are built with flexibility in mind, allowing for the creation of differentiated shopping experiences.
However, these platforms come with a more complex process and additional systems.
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When choosing an ecommerce platform, it is important to consider the features that are most important for your business, such as customization, performance, and flexibility. Some popular ecommerce platform options include
- BigCommerce is an open-source SaaS ecommerce platform that offers a wide range of customization options and the ability to add custom features.
- Shopify is a popular SaaS platform that offers a pre-designed, easy-to-use ecommerce store experience. It also offers a headless commerce option with rigid API call per second limits.
- Squarespace and Wix are SaaS website builders that offer pre-designed templates and a visual editor for creating an online store.
- Magento is an open-source ecommerce platform that requires coding and design expertise to build from scratch. It does not have a native theme editor.
- WooCommerce is technically an ecommerce plugin for WordPress that can be used to create an online store. It offers a high level of customization, but requires coding and design expertise to build from scratch.
- Solana Pay is a new payments framework built on the Solana web3 ecosystem. Solana Pay is open and free to use.
Solana Pay is a new payments framework that utilizes the Solana web3 ecosystem. It is open and free to use, and offers fast transactions, low fees, and a net-zero environmental impact. Solana Pay is built on Solana, the world’s most performant web3 ecosystem.
No matter which platform you choose, make sure it includes features such as a visual editor, payment gateway integrations, and the ability to add custom features. These features will help you create a unique and effective online store.
The Importance of Consistency in Website Designs
A good ecommerce website design is consistent across all pages.
This means using the same fonts, animations, color palette, and logo placement throughout the website. This creates a cohesive brand and ensures that the responsive design is consistent on all devices.
Different layouts can be used for product pages and other web pages, but the color scheme and navigation menu placement should remain the same. Consistency is crucial for creating a great ecommerce web design.
The Benefits of Using a Mobile Responsive Ecommerce Platform
Mobile responsiveness is crucial for the success of an ecommerce website. Over 46% of consumers complete their entire purchase process on smartphones, and about 75% admit to abandoning sites that are not optimized for mobile.
A responsive ecommerce platform ensures that visitors from all devices have a great on-site experience without any design constraints.
Some benefits of using a mobile responsive ecommerce platform include:
- Improved user experience for mobile shoppers
- Increased mobile sales without additional effort
- Responsive themes and mobile-optimized images and pages for higher performance and engagement
BigCommerce is one example of a leading ecommerce platform that offers these benefits. With this platform, users can easily create a mobile-friendly store that is tailored to increase mobile sales.
Visual Appeal in Website Designs
The visual appeal of an ecommerce website is crucial, as customers cannot physically browse products. High-quality images and detailed product information help customers visualize themselves with the products.
A website’s first impression is made within a few seconds, so it is important to make it visually appealing. This can be achieved through the use of product images against a white background and lifestyle shots that show the product in use.
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Having complete control over the storefront is important, as it allows for flexibility in design.
A limited color scheme and easy-to-read font can improve the user experience, and accessibility for those with vision and hearing issues should also be considered.
Trust Signals in Ecommerce Stores
When a customer visits an online store for the first time, they may not know much about the brand or its product quality. Trust signals on a website can help to establish trust and encourage conversions. These signals can include:
- Contact information, such as a physical address, email address, and phone number, helps to establish trust with customers.
- A clear return policy shows customers that the business is willing to accept returns if they are unhappy with their purchase. This helps to set expectations and build trust.
- Trust badges demonstrate website security and show customers that their personal and financial information is protected. This can include multiple payment methods and security seals.
- Social proof, in the form of customer reviews and testimonials, helps to show that other customers have had positive experiences with the brand. This can help to build trust and encourage conversions.
Including these elements on a website helps to build trust and encourage customers to make a purchase. It is especially important for small businesses to include trust signals on their website to help build trust with customers.
Compelling User Experience in Online Ecommerce
A well-designed ecommerce website provides a compelling user experience, which can lead to higher conversions, repeat purchases, and positive reviews.
This user experience (UX) is determined by factors such as the website’s
- Functionality refers to the basic operations and features of an ecommerce website, such as the ability to add products to a cart and complete a purchase.
- Intuitiveness is the ease with which a user can understand and use an ecommerce website without needing instructions.
- Reliability refers to the website’s ability to consistently perform as expected, without errors or downtime.
- Navigation refers to the structure and organization of an ecommerce website, making it easy for users to find and access the information and features they need.
These elements make browsing the website a more pleasant experience and can help to drive the success of a business.
To determine if an ecommerce platform is UX-friendly, you can assess the basic user interface
- Components refer to the individual elements that make up an ecommerce website, such as the navigation menu, product pages, and checkout process.
- Customization opportunities allow users to tailor the design and layout of an ecommerce website to their specific needs and preferences. This can include the ability to add, remove, or edit various design elements.
- The website’s performance refers to factors such as page load times, overall speed, and the ability to handle large amounts of traffic.
- A website with good performance will provide a smooth and efficient user experience.
A platform that allows for customization and has fast page load times and overall website speed can provide a successful user experience.
User-Friendly Site Navigation
User-friendly site navigation is essential for an ecommerce website to provide a good user experience.
Navigation refers to the various elements that allow users to find and access the information they need on a website, such as a header menu, product category pages, and filters.
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An ecommerce platform that provides custom navigation options can help users to easily find what they are looking for on the website. This can improve the chances of a customer making a purchase and lead to a higher conversion rate.
A simple and intuitive platform design can also make it easy for customers to shop on any device.
By simplifying the online shopping experience, an ecommerce platform can help to drive conversions and business success.
B2C vs. B2B: How to Tailor Your Ecommerce Website to Your Target Audience
The design of an ecommerce website should be tailored to the target audience in order to be effective. Both Business-to-Business (B2B) and Business-to-Consumer (B2C) ecommerce websites have the same goal: to make a sale.
However, the strategies and approaches used to achieve this goal can be different depending on the target audience.
- For B2C companies, brand awareness is the top priority. A recognizable brand with a strong online presence can help to increase the company’s share of the total addressable market. This means that B2C ecommerce websites often focus on creating a visually appealing and engaging user experience that showcases the brand and its products.
- For B2B companies, the main focus is on lead generation. B2B companies often have a smaller, more niche market and longer purchase cycles, so it is important for them to maintain a steady stream of leads. This means that B2B ecommerce websites often focus on providing detailed product information and making it easy for potential customers to contact the company and request more information.
Differences in Customer Intent for B2B and B2C Ecommerce Sites
B2C customer intent is driven by personal needs and emotions.
B2C shoppers act on immediate needs and are more receptive to various cognitive triggers, such as:
- branding
- social proof
- emotional appeals
B2C ecommerce websites focus on converting visitors to customers quickly, using a variety of marketing tactics, such as personalized product recommendations, limited-time offers, and social media advertising.
As a result, the design of B2B and B2C ecommerce websites needs to reflect these differences in customer intent.
B2B websites should be designed to provide detailed product information and facilitate the long decision-making process, while B2C websites should be designed to capture the attention of visitors and convert them quickly with persuasive messaging and a user-friendly checkout process.
The Role of Purchase Intent in B2B and B2C Ecommerce Design
The B2B and B2C purchasing processes differ in the number of people involved and the motivations behind the purchases.
B2B buyers are driven by business priorities and have a more detailed list of requirements for evaluating products, while B2C buyers act on an immediate need and are more influenced by emotional and event-driven factors.
As such, B2B ecommerce websites focus on generating leads and providing information, while B2C websites prioritize facilitating discovery and feeding into a sense of urgency.
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Optimizing UX for B2B and B2C Ecommerce Websites
The user experience (UX) on an ecommerce website plays a crucial role in the success of a business. In the B2B and B2C spaces, the underlying motivations for purchases may differ, but the ultimate goal is the same: to make a sale.
To design a high-performing website, it’s important to understand the target audience and the best way to reach them. B2B websites need to focus on lead generation, while B2C websites prioritize brand awareness. This means that the design of B2B and B2C websites should be tailored to the specific needs of their audience.
- B2B ecommerce website design must accommodate longer content and focus on catering to decision-makers and end-users
- Provide more comprehensive product information and offer a diverse, audience-based navigation system
- B2B pricing scenarios are often complex, so provide different pricing options and pay-per-usage scenarios to facilitate decision-making
- Prioritize ease of use, a diverse selection of customer reviews and logos, and effective calls to action
- By prioritizing UX, B2B organizations can improve their conversion rates and increase profitability.
B2B websites, for example, should have longer, more comprehensive product information and a diverse, audience-based navigation system to cater to different customer segments.
B2C websites, on the other hand, should be designed to facilitate discovery and feed into a sense of urgency in the purchase process.
Overall, providing a user-friendly and intuitive website is essential for both B2B and B2C ecommerce. This can be achieved through ease of use, a diverse selection of customer reviews and logos, and effective calls to action.
By prioritizing UX, businesses can improve their conversion rates and increase profitability.
27 Inspiring Ecommerce Website Examples and What Makes Them Stand Out 2024
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0. LARQ
ecommerce website stands out with crisp product images and animations that make drinking water exciting. The reusable water bottle retailer’s spot-on copywriting, color-block product features, and interactive plastic waste calculator encourage visitors to join their Bottle Movement and explore more of their stylish products.
By adding multi-regional capabilities with BigCommerce, LARQ saw an 80% increase in conversions within three months.
1. Burrow
a modular furniture retailer, that uses a home page video to show that assembling their furniture is fun, quick, and tool-less.
Mixing product and lifestyle pics, the website makes it easy to picture their designs in your home, customize them for the right fit, and order with a few clicks. By skipping words and focusing on visuals, Burrow effectively conveys their main value proposition.
2. Allbirds
an eco-friendly footwear company, uses color and spacing to highlight the value of their products on their ecommerce website. Against a red holiday background, the white & gray color of the shoes stands out and immediately draws the visitor’s attention.
The brand’s value proposition, “natural comfort,” is prominently placed in the center of the page, so visitors understand why they should buy a pair. Overall, Allbirds‘ website effectively showcases its products and conveys its value proposition.
3. MeUndies
is a underwear company, that uses colors effectively on their ecommerce website to showcase their products.
The mostly pink-purple-and-white site design allows the vibrant product photos to stand out and grab visitors’ attention.
By using a simple color scheme, MeUndies highlights the colorful nature of their products and creates a visually appealing website.
They also have a very clean pop up offer CTA button this is great technique for retargeting lists later.
4. Bliss
is one of the top ecommerce website design examples, powered by BigCommerce. The website was a finalist for Best Overall Design in 2020.
Its light and carefree feel helps visitors imagine what they would feel like after using the skincare products. By creating a relaxing atmosphere, Bliss‘s ecommerce website effectively showcases its products and offers a great user experience.
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5. Thesus
ecommerce website stands out with its clean design and emphasis on product photography. The website effectively communicates the value and quality of the company’s timeless, high-quality footwear. By highlighting their:
- free shipping
- free returns policy
- interest-free installment plan
Thesus shows visitors that shopping on their website is easy and trustworthy.
Overall, Thesus’s ecommerce website effectively showcases its products and offers a great user experience.
6. Mahabis
ecommerce website uses a slideshow of images to introduce their range of products. The clean design, which uses ample white space, makes it easy to navigate and showcases the company’s products effectively.
- The homepage includes a slideshow that highlights their products
- The site is clean, crisp, and easy to navigate
- The design creates a classy feel, replicated in the products
- The website offers a great user experience and effectively showcases Mahabis’s products
Overall, Mahabis‘s website offers a great user experience and effectively showcases its products.
7. Simply Chocolate
is a ecommerce website stands out with its unique design that showcases the company’s simply chocolates. As visitors scroll down the page, a new chocolate bar pops up in the middle, displaying its ingredients and a button to add it to the cart.
The background color changes with each new chocolate bar, highlighting individual products and creating an interactive experience.
Overall, Simply Chocolate‘s website offers a great user experience and effectively showcases its products.
8. MVMT
ecommerce website stands out with its contemporary design that focuses on showcasing the company’s watches and accessories. The website design immediately moves visitors from the header to the product options, using luxurious images to grab attention.
The inclusion of social proof, in the form of Instagram content and lifestyle images, enhances the design and creates a captivating, seamless shopping experience.
Overall, MVMT‘s website offers a great user experience and effectively showcases its products.
9. Beardbrand
is a ecommerce website that stands out with its unique, minimalist design.
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The landing page features a short note and an option to shop, immediately guiding visitors to the products.
This simple design focuses on the most important aspects of the website and makes it easy to navigate, making Beardbrand one of the best ecommerce stores.
10. Casper Mattress
ecommerce website is a great example of how to effectively sell items that were not traditionally bought online.
The website uses images, product categories, and descriptions to showcase the mattresses and make it easy for visitors to find what they are looking for.
The integrated quiz also helps visitors who are unsure where to start.
Overall, Casper‘s website offers a great user experience and effectively showcases the company’s products.
11. Kings Coast Coffee Company
is an ecommerce website that makes it easy for visitors to find what they are looking for, with product categories that are clearly labeled.
Clean holiday animations add a nice cozy feel to the shopping experience.
Kings Coast Coffee‘s website also uses a large number of high-quality product photos and lifestyle shots to showcase the coffee and other products.
The vibrant scenes balance the negative space and draw the target audience into the brand.
12. Beats By Dre
is a well-known brand, but promoting headphones visually can be challenging.
The Beats By Dre ecommerce website uses an interactive video to make the calls to action stand out.
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12. Soylent
ecommerce website uses a clean design with a combination of product photos and lifestyle shots to showcase their plant-based nutrition shakes. The website’s light color scheme, using green and brown, is fitting for plant-based products.
The site navigation breaks down the products by category, making it easy to find what you are looking for, and there is also a section dedicated to learning about the ingredients and how to use Soylent as part of a healthy diet.
13. Home Science Tools
is an ecommerce website that effectively guides visitors to the products they need by using well-organized categories and custom elements like “Shop by Age.”
Home Science Tools allows it’s visitors to quickly find new science projects for the family to enjoy. The website’s design shows that good website design is not difficult to achieve.
14. Frank Body’s
is a special ecommerce website that shows how to use an authentic brand voice and a monochromatic color scheme to create a striking design.
The website’s fun, young tone and minimalist design make it an excellent source of inspiration for copy and website design.
Frank Body’s website offers a great user experience and effectively showcases the company’s products.
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15. Decibullz’s
ecommerce website uses larger images and a minimalist design with black and white colors to create a striking, effective design.
Decibullz‘s contrasting colors help the call-to-action buttons stand out, and the website’s fast and reliable performance ensures that visitors can easily access and view the products.
16. KETNIPZ’s
ecommerce website reflects the brand’s quirky personality with bright colors, unique fonts, and seasonal updates that align product launches with upcoming holidays.
Ketnipz‘s website showcases the brand’s main character, Bean, who can be found on murals around the world, throughout social media, and even tattooed on fans’ bodies.
17. Fred Jourdain’s
ecommerce website is a great example of how creators can sell their art online.
The homepage banner rotates through Jourdain’s latest pieces, and the website also includes interviews and information about the artist’s creative process. Visitors can browse through:
- art books
- projects
- publications
and the website’s design keeps them engaged and interested in the artist’s work.
18. Pura Vida Bracelets
is a jewelry retailer that uses its ecommerce website to showcase its products and foster trust among customers.
The website’s landing page includes five-star product reviews from thousands of customers, as well as mentions in media outlets like:
- BuzzFeed
- HuffPost
The products are the star of the website, with vibrant and detailed photos that draw customers in. Pura Vida Bracelets website also uses a simple but powerful “Shop Now” call to action and highlights free shipping at the top of the page.
A chat bubble in the bottom-right corner allows shoppers to get help whenever they need it.
19. Verve Coffee Roasters
an online coffee retailer, uses five-star reviews and evocative language paired with stylish photography to build trust and keep customers engaged on its ecommerce website.
The website promises to be “classic and delicious” and uses evocative word choice to describe its products, such as “the sweetness of golden marmalade.”
Verve Coffee Roasters offers free shipping and the ability to add products to the cart from the start give customers added incentives to make a purchase.
20. Chubbies
a retailer of men’s short shorts uses its website design to evoke its brand values and captivate customers with product photography and witty copy.
Notice how easy the navigation is to understand?
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21. KITH’s
homepage is designed to grab your attention as soon as you arrive on the site. The site is easy to navigate, allowing shoppers to quickly explore the various menu options, including:
- clothing
- treats
- content
- lookbooks
- films
- journals
Despite the large catalog of products, KITH makes it easy to find what you’re looking for by presenting product categories in a clear and organized way.
22. Subtle Asian Treats
is a popular ecommerce store on Shopify that offers a curated selection of plushies and other kawaii merchandise, such as AirPod and iPhone cases. The site is easy to navigate, allowing customers to easily access information about shipping, pricing discounts, and customer reviews.
In addition to the adorable products, Subtle Asian Treats also builds trust with visitors by featuring a personal note from the founder, Laura Chang, and user-generated content from its Instagram feed.
Rather than requiring customers to sign up for an email marketing list, the store offers the option to join a VIP text club to receive exclusive deals and discounts.
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23. Modern Urban Jungle
is a popular ecommerce store for plant lovers. The site has a fresh and engaging overall design, with a welcoming color scheme and beautiful photography.
From the layout to the product images, the store’s design effectively conveys its brand promise of bringing the outside in through decorative items, homewares, and gifts.
24. Satya Organic’s
ecommerce website design clearly showcases the brand’s focus on branding. Upon landing on the homepage, visitors are greeted with earthy tones and a clear indication that the store offers plant-based products.
A unique feature of the site is a video featuring the founder of Satya Organic discussing the brand’s efforts to combat ocean plastic pollution.
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This is a great way to humanize the brand and create a welcoming atmosphere for new visitors.
25. The Kylie Cosmetics
homepage prominently features products by Kylie Jenner, a well-known beauty icon among young people.
This endorsement immediately establishes trust and credibility for the site. Each product is well-displayed on a dark pink background, and hovering over an image.
26. Partake Foods
a cookie shop that specializes in healthy and eco-conscious treats, is designed to appeal to customers looking for gluten-free, vegan, and allergy-friendly options.
The homepage features enticing copy and abundant images of delicious-looking cookies, along with a simple call-to-action that encourages customers to shop now.
The website footer also includes allergy-specific certificates to further build trust with customers.
Simplicity in Website Design: How Following the KISS Principle Can Enhance User Experience
The KISS principle, which stands for “Keep it simple, sweetie,” emphasizes the importance of simplicity in design.
According to this principle, when building something, you should strive to keep it as simple as possible.
This ensures that users of all levels of experience and expertise will be able to access and navigate your website with ease. By following the KISS principle, you can create a user-friendly website that is accessible to a wide audience.
Developing Your Brand in the Ecommerce World: 4 Key Questions to Help Establish Your Identity, Values, and Unique Qualities
Establishing your brand is crucial for success in ecommerce.
When shopping online, people often prefer to make purchases from established brands that they trust.
As a newcomer to the ecommerce world, building trust through branding is key to attracting and retaining customers. Your branding is the foundation of your ecommerce business, as it reflects your company’s identity, values, and unique qualities.
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By creating a well-thought-out brand, you can build stronger connections with your customers and increase conversions and sales.
To establish your brand, consider asking yourself the following questions:
- If my brand were a person, who would they be?
- What makes my brand different from others in the same niche?
- What do we do better than anyone else?
- What three words would I use to describe my brand?
Once you have a clear understanding of your brand, you can incorporate it into your ecommerce website design to create a cohesive and memorable brand experience for your customers.
Build Emotional Connections with Your Customers and Secure Your Place as a Long-Time Favorite Brand
Branding is a valuable tool for building emotional connections with your customers and turning them into loyal brand advocates.
According to research, four out of five customers are more likely to promote a brand that they have long been a fan of.
By creating a distinctive ecommerce shopping experience, you can position your brand as a long-time favorite and secure your place in the hearts of your customers, one interaction at a time.
Final Thoughts
In conclusion, building an ecommerce website has become easier and more accessible than ever before. Gone are the days when creating an online store required advanced technical skills and a lot of effort. Today, the focus is on creating a functional and user-friendly ecommerce website that meets the needs of both businesses and customers.
To create a successful ecommerce website, it’s important to start with the essential pages and design quick prototypes that can be tested and iterated on. By collecting feedback from your team and customers, you can continuously improve and update your website design to provide the best possible shopping experience.
Or hire professionals from SEODesignLab. We have 10 years of WordPress & Shopify eCommerce Website development and Google Ads PPC Experience. We currently manage multiple $100k/m websites.
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