27 Inspiring Ecommerce Website Designs for 2023

Today, creating a website does not require extensive technical knowledge. The availability of ecommerce platforms has made it possible for anyone to build a functional online store, even without a background in coding.

These platforms provide pre-designed themes and templates that make it easy to create a website.

However, it is important to have a basic understanding of what makes a good web design in order to effectively use these tools, setup SEO, and create a website that truly represents your brand. In this article, we will discuss the key elements of good ecommerce website design and provide 27 examples for inspiration in 2023.

Choosing the Right Ecommerce Platform for Your Online Store

There are several types of ecommerce platforms to choose from when building an online store, including:

• Open-source ecommerce platforms provide a blank canvas that can be customized to create any type of online store. However, this requires coding and design expertise to build from scratch.
• SaaS (Software as a Service) platforms offer a pre-designed, easy-to-use ecommerce store experience, but with limited customization options and the inability to add custom features.
• Headless commerce platforms are built with flexibility in mind, allowing for the creation of differentiated shopping experiences. However, these platforms come with a more complex process and additional systems.

Screenshot example of our e-commerce client using our Google Ads PPC services:

Each of these platforms offers a set of tools for creating an online store, such as a page builder, checkout page, and payment gateway integrations. The main differences between these platforms lie in their levels of customization, performance, in-built feature sets, and flexibility.

SaaS platforms provide a pre-designed, easy-to-use ecommerce store experience, but with limited customization options and the inability to add custom features. Open-source platforms offer more flexibility and customization, but require coding and design expertise to build from scratch. Headless commerce platforms are built with flexibility in mind, allowing for the creation of differentiated shopping experiences.

However, these platforms come with a more complex process and additional systems.

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When choosing an ecommerce platform, it is important to consider the features that are most important for your business, such as customization, performance, and flexibility. Some popular ecommerce platform options include

• BigCommerce is an open-source SaaS ecommerce platform that offers a wide range of customization options and the ability to add custom features.
• Shopify is a popular SaaS platform that offers a pre-designed, easy-to-use ecommerce store experience. It also offers a headless commerce option with rigid API call per second limits.
• Squarespace and Wix are SaaS website builders that offer pre-designed templates and a visual editor for creating an online store.
• Magento is an open-source ecommerce platform that requires coding and design expertise to build from scratch. It does not have a native theme editor.
• WooCommerce is technically an ecommerce plugin for WordPress that can be used to create an online store. It offers a high level of customization, but requires coding and design expertise to build from scratch.
• Solana Pay is a new payments framework built on the Solana web3 ecosystem. Solana Pay is open and free to use.

Solana Pay is a new payments framework that utilizes the Solana web3 ecosystem. It is open and free to use, and offers fast transactions, low fees, and a net-zero environmental impact. Solana Pay is built on Solana, the world’s most performant web3 ecosystem.

No matter which platform you choose, make sure it includes features such as a visual editor, payment gateway integrations, and the ability to add custom features. These features will help you create a unique and effective online store.

The Importance of Consistency in Website Designs

A good ecommerce website design is consistent across all pages.

This means using the same fonts, animations, color palette, and logo placement throughout the website. This creates a cohesive brand and ensures that the responsive design is consistent on all devices.

Different layouts can be used for product pages and other web pages, but the color scheme and navigation menu placement should remain the same. Consistency is crucial for creating a great ecommerce web design.

The Benefits of Using a Mobile Responsive Ecommerce Platform

Mobile responsiveness is crucial for the success of an ecommerce website. Over 46% of consumers complete their entire purchase process on smartphones, and about 75% admit to abandoning sites that are not optimized for mobile.

A responsive ecommerce platform ensures that visitors from all devices have a great on-site experience without any design constraints.

Some benefits of using a mobile responsive ecommerce platform include:

• Improved user experience for mobile shoppers
• Increased mobile sales without additional effort
• Responsive themes and mobile-optimized images and pages for higher performance and engagement

BigCommerce is one example of a leading ecommerce platform that offers these benefits. With this platform, users can easily create a mobile-friendly store that is tailored to increase mobile sales.

Visual Appeal in Website Designs

The visual appeal of an ecommerce website is crucial, as customers cannot physically browse products. High-quality images and detailed product information help customers visualize themselves with the products.

A website’s first impression is made within a few seconds, so it is important to make it visually appealing. This can be achieved through the use of product images against a white background and lifestyle shots that show the product in use.

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Having complete control over the storefront is important, as it allows for flexibility in design.

A limited color scheme and easy-to-read font can improve the user experience, and accessibility for those with vision and hearing issues should also be considered.

Trust Signals in Ecommerce Stores

When a customer visits an online store for the first time, they may not know much about the brand or its product quality. Trust signals on a website can help to establish trust and encourage conversions. These signals can include:

1. Contact information, such as a physical address, email address, and phone number, helps to establish trust with customers.
2. A clear return policy shows customers that the business is willing to accept returns if they are unhappy with their purchase. This helps to set expectations and build trust.
3. Trust badges demonstrate website security and show customers that their personal and financial information is protected. This can include multiple payment methods and security seals.
4. Social proof, in the form of customer reviews and testimonials, helps to show that other customers have had positive experiences with the brand. This can help to build trust and encourage conversions.

Including these elements on a website helps to build trust and encourage customers to make a purchase. It is especially important for small businesses to include trust signals on their website to help build trust with customers.

Guide: How to Sell Feet Pics Safely Online and Where to Sell Them 2023

It may seem unusual, but selling pictures of your feet can actually be a lucrative way to earn additional income online. Maybe you’ve never thought of it as a ecommerce. However, it is important to be aware of the potential risks and take precautions to ensure the safety and privacy of both the seller and the buyer. 

Maybe you can even use Dall E to help you generate some amazing art with your feet?

There is a market for pictures of feet, regardless of their appearance, and this guide will show you how to safely sell feet pics.

Selling pictures of your feet can be a profitable venture, as there is demand from various sources such as:

• those with a foot fetish
• stock photo sites
• marketing and modeling agencies
• footwear brands

It is possible to sell photos of your feet without any professional modeling experience. In this guide, you will find instructions on how to sell feet pictures and a list of places where you can list your photos for sale.

Compelling User Experience in Online Ecommerce

A well-designed ecommerce website provides a compelling user experience, which can lead to higher conversions, repeat purchases, and positive reviews.

This user experience (UX) is determined by factors such as the website’s

• Functionality refers to the basic operations and features of an ecommerce website, such as the ability to add products to a cart and complete a purchase.
• Intuitiveness is the ease with which a user can understand and use an ecommerce website without needing instructions.
• Reliability refers to the website’s ability to consistently perform as expected, without errors or downtime.
• Navigation refers to the structure and organization of an ecommerce website, making it easy for users to find and access the information and features they need.

These elements make browsing the website a more pleasant experience and can help to drive the success of a business.

To determine if an ecommerce platform is UX-friendly, you can assess the basic user interface

1. Components refer to the individual elements that make up an ecommerce website, such as the navigation menu, product pages, and checkout process.
2. Customization opportunities allow users to tailor the design and layout of an ecommerce website to their specific needs and preferences. This can include the ability to add, remove, or edit various design elements.
3. The website’s performance refers to factors such as page load times, overall speed, and the ability to handle large amounts of traffic.
4. A website with good performance will provide a smooth and efficient user experience.

A platform that allows for customization and has fast page load times and overall website speed can provide a successful user experience.

User-Friendly Site Navigation

User-friendly site navigation is essential for an ecommerce website to provide a good user experience.

Navigation refers to the various elements that allow users to find and access the information they need on a website, such as a header menu, product category pages, and filters.

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An ecommerce platform that provides custom navigation options can help users to easily find what they are looking for on the website. This can improve the chances of a customer making a purchase and lead to a higher conversion rate.

A simple and intuitive platform design can also make it easy for customers to shop on any device.

By simplifying the online shopping experience, an ecommerce platform can help to drive conversions and business success.

B2C vs. B2B: How to Tailor Your Ecommerce Website to Your Target Audience

The design of an ecommerce website should be tailored to the target audience in order to be effective. Both Business-to-Business (B2B) and Business-to-Consumer (B2C) ecommerce websites have the same goal: to make a sale.

However, the strategies and approaches used to achieve this goal can be different depending on the target audience.

• For B2C companies, brand awareness is the top priority. A recognizable brand with a strong online presence can help to increase the company’s share of the total addressable market. This means that B2C ecommerce websites often focus on creating a visually appealing and engaging user experience that showcases the brand and its products.
• For B2B companies, the main focus is on lead generation. B2B companies often have a smaller, more niche market and longer purchase cycles, so it is important for them to maintain a steady stream of leads. This means that B2B ecommerce websites often focus on providing detailed product information and making it easy for potential customers to contact the company and request more information.

Differences in Customer Intent for B2B and B2C Ecommerce Sites

B2C customer intent is driven by personal needs and emotions.

B2C shoppers act on immediate needs and are more receptive to various cognitive triggers, such as:

• branding
• social proof
• emotional appeals

B2C ecommerce websites focus on converting visitors to customers quickly, using a variety of marketing tactics, such as personalized product recommendations, limited-time offers, and social media advertising.

As a result, the design of B2B and B2C ecommerce websites needs to reflect these differences in customer intent.

B2B websites should be designed to provide detailed product information and facilitate the long decision-making process, while B2C websites should be designed to capture the attention of visitors and convert them quickly with persuasive messaging and a user-friendly checkout process.

The Role of Purchase Intent in B2B and B2C Ecommerce Design

The B2B and B2C purchasing processes differ in the number of people involved and the motivations behind the purchases.

B2B buyers are driven by business priorities and have a more detailed list of requirements for evaluating products, while B2C buyers act on an immediate need and are more influenced by emotional and event-driven factors.

As such, B2B ecommerce websites focus on generating leads and providing information, while B2C websites prioritize facilitating discovery and feeding into a sense of urgency.