In today’s digital age, Search Engine Optimization (SEO) has become a crucial aspect of online business.
With the number of websites on the internet increasing every day, it has become more important than ever to optimize your website for search engines.
In this article, we will discuss what on-page SEO is, and why it is important.
What is Search Engine Optimization?
On-page SEO is the practice of optimizing the individual web pages on your website to improve their ranking in search engines.
It entails optimizing a web page’s content as well as its HTML source code. On-page SEO techniques include:
- Optimizing titles
- Meta descriptions
- Header tags
To determine whether a page matches a user’s search intent, search engines like Google look at keywords, og data, meta titles, inner linking of silos, and other on-page SEO factors.
Also, the website will appear higher in search results if the search engine determines that it will be helpful to the user and or meet the factors better than competitors(correlation tools are great for this, check out our favorite SurferSEO).
We’ll go through on-page SEO optimization techniques and some on-page SEO case studies below.
Why is SEO so crucial?
To determine if a page fits a user’s search intent, search engines look at keywords and other on-page SEO components.
In our opinion, you want to focus on hitting all of these components on your website.
By focusing on this you show:
or any other search engine you are the expert on this particular service or niche.
In other words, search engines consider on-page SEO signals when determining how to rank pages over others.
Examples of How to Improve Your Content for On-Page Rankings
More than just adding keywords to your websites are involved in on-page SEO.
The ranking procedure is described in the following succinct manner:
- Google begins by “crawling,” or examining, online sites.
The page may then be “indexed” by Google. To establish what the page is about and how it should be ranked, it takes into account a variety of criteria(over 400+ points, including on-site SEO considerations).
If Google agrees to index a page, Google Search may then be used to access it.
Nevertheless, not every page will be indexed by Google. This is also why you want to submit your sitemaps to Google Search Console.
Tips for Optimizing a Blog Post:
By following these tips, you can optimize your on-page SEO and improve your chances of ranking higher in search engine results for your target keywords.
- Research and Target Relevant Keywords: Start by researching and identifying the keywords people use to search for your topic. You can use tools like Google AdWords Keyword Planner, SEMrush, or Ahrefs to find keywords with high search volume and low competition.
- Optimise Title and Meta Description: Your title and meta description are the first things people see in search engine results, so make sure they are compelling and include the target keyword. Keep the title under 60 characters and the meta description under 160 characters. You can use tools like Page Optimizer Pro or SurferSEO.
- Use Heading Tags: Use heading tags (H1, H2, H3) to structure your content and make it easy to read. The H1 tag should be used for the main title of your post, while H2 and H3 tags should be used for subheadings.
- Optimise Images: Optimise your images by using descriptive file names and alt tags that include the target keyword. This will help search engines understand the content of your images and improve the overall relevance of your page.
- Improve Page Speed: Page speed is an important ranking factor for search engines. To find out where your page performance needs improvement, use tools like Google PageSpeed Insights or GTMetrix are my personal favorite.
- Create Quality Content: Finally, create high-quality content that provides value to your readers. Ensure that your content is quite well, instructive, and compelling. Also, keep in mind that longer content tends to rank better than shorter content, so aim for at least 700 words per post.
- Use outbound links: External links to relevant pages improves Google in determining the subject of your page. Also, it informs Google that your site is a trustworthy source of information and that you are an expert in the field and know the right resources.
This is not simply a hypothesis, either. I have multiple case studies and live examples to back all of these theory craft processes we deploy and do for clients from a data-driven standpoint.
- Front-load Your Title Tag: Outside the H1, the most significant on-page SEO aspect is your title tag. This is so that search engines can quickly and easily understand what your website is all about. Also, make sure to include a meta description around your page’s title and info on the page so users viewing the search understand what the page is about.
- Use Review or FAQ Schema In webpage: Your SEO won’t benefit directly from schema. But, employing specific kinds of Schema can provide you access to Rich Snippets. Moreover, Rich Snippets MAY encourage additional clicks. We personally deploy SEOPress on all our websites as the greatest Schema for obtaining Rich Snippets.
Optimizing your on-page SEO is an important step in ensuring that your content is visible to the right audience and ranks higher in search engine results which generate organic views.
By following the tips outlined above, including researching and targeting relevant keywords, optimizing title and meta descriptions, using heading tags, optimizing images, improving page speed, and creating quality content, you can improve your on-page SEO and increase the visibility of your content.
Remember, providing value to your audience should be at the forefront of your efforts, and by doing so, you’ll see better engagement and ultimately, better results in search engine rankings.